澳洲留學-行銷碩士首選 5間大學
Study Marketing – 5 excellent Australian Masters degrees

University in Australia	Study Marketing	Tuition Fees Estimated fees for one year based on 2013 rate	Entry requirements
University of Western Australia (UWA) 西澳大學 Perth	Master of Marketing 1.5 years 行銷碩士	AUD $29,110	– IELTS 7.0 (each subtest 6.5) – Bachelor degree (by credit average)
Monash University 蒙納許大學 Melbourne	Master of Marketing 1.5 years 行銷碩士	AUD $33,000	– IELTS 6.5 (each subtest 6.0) – Bachelor degree (60% GPA equivalent) – Work experience (2 years including 1 year at management level)
Master of Marketing (Advanced) 1.5 years 進階行銷碩士	AUD $33,000	– IELTS 6.5 (each subtest 6.0) – Bachelor degree (65% GPA equivalent)
Royal Melbourne Institute of Technology (RMIT) 墨爾本皇家理工大學 Melbourne	Master of Marketing 1.5 years 行銷碩士	AUD $26,880	– IELTS 6.5 (each subtest 6.0) – Bachelor degree (GPA 1 on scale of 4) – Work experience (1 year in a relevant field)
University of New South Wales 新南威爾斯大學 (UNSW) Sydney	Master of Commerce (Marketing) 1.5 years 商業碩士(行銷)	AUD $35,280 (full course estimated fees of AUD $52,920)	– IELTS 6.5 (each subtest 6.0) – Bachelor degree (Taiwan credit average 75/100)
Master of Marketing 1 year 行銷碩士	AUD $35,280	– IELTS 6.5 (each subtest 6.0) – Bachelor degree (with credit average) – work experience (1 to 5 years by category)
Queensland University of Technology (QUT) 昆士蘭科技大學 Brisbane	Master of Business (Marketing) 1.5 years 商業碩士(行銷)	AUD $24,600	– IELTS 6.5 (each subtest 6.0) – Bachelor degree

University in Australia

Study Marketing

Tuition Fees

Estimated fees for one year based on 2013 rate

Entry requirements

University of Western Australia

(UWA)

西澳大學

Perth

Master of Marketing

1.5 years

行銷碩士

AUD $29,110

– IELTS 7.0

(each subtest 6.5)

– Bachelor degree

(by credit average)

Monash University

蒙納許大學

Melbourne

Master of Marketing

1.5 years

行銷碩士

AUD $33,000

– IELTS 6.5

(each subtest 6.0)

– Bachelor degree

(60% GPA equivalent)

– Work experience

(2 years including 1 year at management level)

Master of Marketing (Advanced)

1.5 years

進階行銷碩士

AUD $33,000

– IELTS 6.5

(each subtest 6.0)

– Bachelor degree

(65% GPA equivalent)

Royal Melbourne Institute of Technology (RMIT)

墨爾本皇家理工大學

Melbourne

Master of Marketing

1.5 years

行銷碩士

AUD $26,880

– IELTS 6.5

(each subtest 6.0)

– Bachelor degree

(GPA 1 on scale of 4)

– Work experience

(1 year in a relevant field)

University of New South Wales

新南威爾斯大學 (UNSW)

Sydney

Master of Commerce (Marketing)

1.5 years

商業碩士(行銷)

AUD $35,280

(full course estimated fees of AUD $52,920)

– IELTS 6.5

(each subtest 6.0)

– Bachelor degree

(Taiwan credit average 75/100)

Master of Marketing

1 year

行銷碩士

AUD $35,280

– IELTS 6.5

(each subtest 6.0)

– Bachelor degree

(with credit average)

– work experience

(1 to 5 years by category)

Queensland University of Technology (QUT)

昆士蘭科技大學

Brisbane

Master of Business (Marketing)

1.5 years

商業碩士(行銷)

AUD $24,600

– IELTS 6.5

(each subtest 6.0)

– Bachelor degree

Take a closer look…

Monash University

Victoria: Melbourne

澳洲留學”行銷碩士”-蒙納許大學

About Monash (CRICOS 00008C)

蒙納許大學簡介

Monash is widely known to be one of Australia’s best universities. It is also one of the country’s largest education providers, with about 45,000 undergraduate and 17,000 graduate students. There are six campuses in the state of Victoria and two outside Australia, plus international alliances that include the University of Warwick in the UK. Monash University is also a reputable research centre, attracting leading academic staff from around the globe.

蒙納許大學是澳洲最好也是最大的教育機構之一，擁有4萬5千名大學生和1萬7千名研究生，
在澳洲共有6的校區，另有2校區在澳洲境外，加上與英國華威大學國際結盟。

蒙納許大學是一所著名的研究中心，吸引世界各地優秀的學術人員。

Study Marketing at Monash

行銷系所

The Monash Department of Marketing has its home in the Faculty of Business & Economics – an global leader in the Business disciplines. You will study at the Caulfield campus, about 12km from central Melbourne.

蒙納許大學市場行銷系在經濟與工商管理學院內 – 為領先全球的商業領域。
您將在距離墨爾本市中心約12公里處的考菲爾德校區內進行研究學習。

Your study options at Monash include:

the Master of Marketing and the Master of Advanced Marketing

您在蒙納許大學學習選擇包括：

行銷碩士和進階行銷碩士

Find out about the differences between these programs next.

以下介紹兩者差異

Course overview – About the programs

課程介紹

A key difference between these two postgrad options at Monash is your work experience. If you already have experience working in business – whether in marketing or another business discipline – then the Master of Marketing is an excellent option for you. It is a program that suits those with some professional experience who want to go further in their career, equipped with a specialist problem-solving ability in marketing.

蒙納許大學這兩系所畢業主要的差異是您的工作經驗，
若您已經有相關商業工作經驗 – 無論是行銷或是其他業務等，行銷碩士會是一個不錯的選擇。
他適合納些想要在職業生涯有更多的專業經驗，以及解決市場行銷問題的能力。

The course is designed to develop your existing business skill-set with learning challenges that will also expand your knowledge of marketing through the study of relevant theory. Because it is aimed at students with professional experience, the course is designed to be flexible – this reflects Monash’s understanding that Master of Marketing students will already have areas of particular interest that they want to pursue. Flexibility in the course will support you by offering a wide range of business units to choose. On graduating, you’ll be better equipped for any business-related career.

此課程著重於發展及擴大您的行銷相關知識，建立挑戰與學習的技能，
由於主要目的在學生的專業經驗，追求靈活課程設計。

反映出蒙納許大學了解行銷碩士的學生本身就具有相關的經驗與興趣，
課程的靈活性支持您之後在商業單位方面有廣大選擇，
畢業後任何有關商業的職業生涯做足準備。

And what if you are a recent graduate, nearer the start of your career? Perhaps you lack industry experience, but you have a strong interest in the kind of business where marketing features heavily. The Master of Advanced Marketing could be perfect for you. This program aims to produce graduates who think creatively and who can produce innovative solutions to the kind of challenges that Marketers face in today’s increasingly globalised community.

若您是一個剛畢業開始規劃職業生涯的大學生，或許您缺乏工作實習經驗，
但您對商業行銷方面有濃厚興趣，如此一來進階行銷碩士可能會比較適合您。

進階行銷碩士的課程主要在當今全球化行銷的畢業生中，
讓您產生創造性思考與創新的解決方案。

Monash aims to produce graduates who are perceptive, capable of thinking critically and applying the knowledge they have of Marketing theory in real-world situations. What is the teaching approach? To produce this kind of graduate the course gives students a diverse range of learning experiences – described by Monash as ‘highly interactive’. So in your lectures, seminars and discussion groups the emphasis is on engaging you while taking you in directions that’ll stimulate you intellectually.

蒙納許大學主要培養畢業生，在面對現實生活的情形下，對於行銷有批判性的思考與相關應用知識。
蒙納許大學課程教學方法有高度的互動性，在講座、研討會或小組討論刺激，讓您有一個多元化的學習經歷。

Master of Marketing core units:

行銷碩士

Foundations of Marketing行銷基礎

Theory and Process of Buyer Behaviour理論與買家行為過程

Integrated Marketing Communication整合行銷傳播

Marketing Research市場研究

Assessing Marketing Performance行銷績效評估

Case Studies in Marketing Strategy行銷策略個案研究

Master of Advanced Marketing core units:

進階行銷碩士

Contemporary Issues in Marketing行銷當前問題

Advanced Business Research Methods進階商業研究方法

Advanced Buyer Behaviour進階買家行為

Advanced Marketing Communication進階行銷傳播

Strategic Brand Management品牌管理策略

Case Studies in Marketing Strategy行銷策略個案研究

Elective courses and broadening your degree:

選修課程讓您的學習更廣泛

For either Masters degree, you also choose 6 electives. Below are just a few Marketing examples:任何一個碩士課程，您可以有6們選修，以下以行銷課程為例：

International marketing國際行銷

Business-to-business marketing企業間行銷

Social media marketing社會媒體行銷

Strategic brand management品牌策略管理

Marketing financial services金融推廣服務

Marketing decision analysis市場行銷策略分析

Relationship marketing關係行銷

Direct marketing直銷

You can also broaden your study experience by choosing 2 elective courses from outside your main field.

What do you need to enter this program?

入學門檻

For both Masters degrees, English language entrance requirements are IELTS Academic 6.5 overall, with no band score below 6.0. For either degree you should have a Bachelor degree and the university will pay attention to your credit average, which should be equivalent to a good Australian Bachelors. Here, there is a difference between the two degrees because the Master of Advanced Marketing requires a slightly higher credit average (65%) than the Master of Marketing (60%). The main difference between the two Masters options is work experience. If you want to apply for the Master of Marketing then you must have two years of experience working full-time in a Marketing-relevant field, with one of those years at management level.

這兩個碩士學位課程，英文程度要求雅思成績須在6.5，單科不可低於6.0。您必須有相當於澳洲大學的學士學位。在這裡兩者的區別在於進階行銷碩士能有約65%的抵免，而行銷碩士約抵免60%，最大的區別就在於工作經驗，若您想要申請行銷碩士，那麼您必須有兩年全職的工作經驗。

No work experience? Then the Master of Advanced Marketing is more suitable for you.

If you have not completed a Bachelors degree, is it still possible to join Monash?

沒有工作經驗的話，進階行銷碩士是比較適合您的選擇。若您尚未完成學士學位，可以進入蒙納許大學嗎？

Yes, with the right professional experience but no Bachelors degree, you still have the option of a special access course called the Executive Certificate in Business. This course of four study units can be completed in one semester, giving experienced and accomplished professionals access to the Masters degrees at Monash.

答案是肯定的，只要你有相關經驗，就算沒有學士學位一樣可以申請進入蒙納許大學，不過必須通過一些專業的訪問面談。這個課程有4門主修課程，可在同一學期內完成，讓有經驗且專業的您拿到蒙納許大學的碩士學位。

Career – Who are the Monash graduates?

Graduates of the Marketing programs at Monash University are sought after by a wide range of employers and organisations.

蒙納許大學畢業生未來職業走向

蒙納許大學的行銷課程讓畢業生受到雇主與企業廣大好評。

Where do graduates work?畢業生有哪些工作選擇？

International marketing國際行銷

Marketing communication行銷傳播

Relationship marketing關係行銷

Retailing零售

Advertising廣告

Market research行銷市場研究

Product management產品管理

Brand management品牌管理

Retailing and digital marketing零售與媒體行銷

Graduates can take up teaching and research roles in academia可在學術界擔任教學與研究角色

Graduates take on roles in government and non-governmental organisations (NGO)可在政府或非政府組織工作

Take a closer look…

Queensland University of Technology

Queensland: Brisbane

澳洲留學行銷碩士昆士蘭科技大學

About QUT (CRICOS 00213J)

學校簡介

Queensland University of Technology (QUT) is based in Brisbane. QUT has a student population of around 40,000, of which international students make up about 15%.

昆士蘭科技大學位於澳洲布里斯本，擁有約4萬名學生，其中國際學生大約佔15%。

Study Marketing at QUT

昆士蘭科技大學的行銷課程

For postgraduate study in Marketing you will be joining the QUT Business School. Your masters degree is taught at Gardens Point – the university’s campus in Brisbane city centre – surrounded by the Brisbane river.

At QUT you will join the Master of Business (Marketing).

行銷的研究所課程在昆士蘭科技大學的商學院中，位在布里斯本市中心的校區。

在昆士蘭科技大學您將進入商業(行銷)碩士。

Course overview – About the program

課程簡介

QUT’s Master of Business (Marketing) has been created to suit those who are already involved in marketing work, or those who want to develop their marketing capability. This degree is also an opportunity for those who wish to shift the direction of their career towards marketing.

昆士蘭科技大學的商業(行銷)碩士是滿足那些已經在行銷領域工作，或是想要開發自己的行銷能力的人。這個學位同時也是讓他們職業生涯方向更廣大。

On the course you will build key skills in marketing management as this relates to business. QUT’s program has a practical focus, but students deal with the cutting edge of thinking within the frame of marketing management. The Master of Business (Marketing) aims to enhance your knowledge of different industries linked most closely to marketing activity; it will develop your sensitivity to threats as well as to opportunities in Australian business environments and in a global context. It’s an approach that is carefully designed to support your study of strategy, tactics and planning – giving you the experience you need to act effectively on a scale that fits each challenge.

在課程中您將建立行銷管理相關技能，昆士蘭科技大學課程切合實際重點，學生在行銷管理方面有領先的思維。商業碩士(行銷)目的在於聯繫不同行業的行銷市場活動，提高知識以及在澳洲商業環境中發展您的能力，提高您在全球行銷市場的敏感性。這是一個精心設計的課程，支持與規劃您的研究，讓您的經驗採取有效的行動與面對挑戰。

Key study units for this popular QUT program include:

昆士蘭科技大學主要研究包含以下：

Contemporary Issues in Marketing當代市場行銷問題

Integrated Marketing Communication整合行銷傳播

Marketing Internationally國際行銷

Marketing and Survey Research行銷與調查研究

Product and Service Innovation產品和服務創新

Services Marketing服務行銷

Strategic Marketing Management戰略行銷管理

What do you need to enter this program?

入學門檻

You will need an IELTS overall score of 6.5, with every band score at 6.0 or above. And you will already have completed an undergraduate degree or equivalent – which can be in any subject. Your Bachelors degree needs a GPA of 4.0, calculated using a 7 point scale.

您的雅思成績須平均6.5，單科不可低於6.0。必須完成學士學位或同等學歷-不限科系。您的學士學位需要GPA為4.0，以7作為基準。

Career – Who are the QUT Marketing graduates?

未來畢業走向

QUT has a great record for graduate employment, and this degree could see you working in a range of Marketing or Management positions.

昆士蘭科技大學畢業的學生在行銷或管理崗位都能有出色表現

For further reading about Business studies in Australia, click here:

http://studyinaust.com.tw/?p=855

Read about Marketing at the University of Western Australia by clicking here:

http://studyinaust.com.tw/?p=124

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