澳洲留學-活動管理 Event Management介紹

Event Management – study options for ambitious managers

活動管理可以讓雄心勃勃的您得到豐富學習

Q. Who studies Event Management?

Are you planning to study in the fields of Hospitality and Tourism?

Do you want to study Business and Marketing?

You may well study Event Management as a course unit.

我適合學習活動管理嗎？

您計畫要學習餐旅或觀光嗎？
或是考慮學習商業或行銷呢？

活動管理可能會是您最好的選擇。

Q. Can I specialise in Event Management?

Yes, Event Management is offered as a major field in itself.

– You can choose specialist study at a top ranking Sydney institution for Business and Hospitality, the Blue Mountains International Hotel Management School. BMIHMS offers complete training in Event Management, including a Bachelor of Business (International Event Management).

– At the University of Queensland you can choose the Masters degree in International Hotel and Tourism Management. UQ’s prestigious postgraduate program gives you the option of a single major in Event Management.

我可以專攻活動管理嗎？

可以，活動管理本身就是主修課程。

-您可以選擇名列前茅的雪梨商業與餐旅機構，藍山國際飯店管理學校
藍山國際飯店管理學校提供晚整個訓練及活動管理，包含商業學士(國際活動管理)。

-你可以選擇在UQ 昆士蘭大學研讀國際餐旅管理碩士學位，
昆士蘭大學的研究課程是您學習活動管理的好選擇。

Q. Tell me about the Events Management field.

Events Management is a specialism encompassing a range of commercial and cultural settings. The field includes festivals of culture, exhibitions and trade shows. Sport and Leisure is an important area – even events like the international Olympic Games come into play. And as we have seen, Events Management links strongly to the Tourism and Hospitality industries. The Events Management field also covers more commonplace aspects of business, such as corporate conferencing.

活動管理領域有哪些

活動管理是一系列商業與文化，領域包含文化藝術節慶、展覽會與貿易展，
運動與休閒也是一重要領域，例如國際奧運會。

活動管理與旅遊及餐旅管理緊密連結，甚至包含一些平常的企業會議。

Q. How does training in Event Management equip graduates for the job market?

Event Management readies the graduate in several ways because it typically covers essential and marketable skills in:

– Identifying relationships between industries on an international scale.

– Marketing theory.

– Securing investment from different sources, considering how organisations will benefit from their sponsorship.

– Human resource management.

– Detailed planning and logistics to ensure a range of specialist departments with different expertise can work together smoothly to a common goal.

– Considering the social and economic impacts of events, with consideration of professional ethics and sustainability issues.

活動管理未來的就業市場

活動管理在畢業前未就業準備是必須的，就業市場需要的技能如下：

-確定去業之間的關係

-市場營銷理論

-確保投資來源不同並思考如何安排將對他們的贊助有益處

-人力資源管理

-專業部門的共同努力，詳細的規劃與後勤服務順利達成共同目標

-考慮社會與經濟方面的影響，職業道德和可持續發展問題會有的影響

Q. How is planning involved?

Carefully planning an event means preparing for different eventualities. That can be an incredibly complex task of design and management involving large teams of people. There is pressure to deliver a smooth event from start to finish.

Events often have many investors, and with so much at stake, glitches become costly.

如何來做規劃

活動是針對不同事件作精心策畫，
這可以是一極為複雜涉及大型團隊設計與人員管理的任務，
而且要確保活動順利進行是會有壓力的。

活動往往有許多投資者，相較之下要確保不出差錯才好。

Q. What is corporate conferencing?

Conference is just one kind of event – corporate and commercial conferencing is a growth industry. Conferences like this are like large-scale meetings. Increasingly, they are becoming international events.

Conferences create valuable opportunities in areas like business-to-business marketing, or the promotion of companies and their products in ways which can target specific clients.

Events of all kinds have the power to deliver specific messages in ways that have a special impact.

But conferences can also be a simple chance to draw company shareholders together. Companies use events like this to explain their current business status, progress and new initiatives, along with forecasts about future profits.

In other words, such meetings can be an essential arm of business.

When you train in Events Management, you will have a wide range of industries in which to work.

何謂企業會議

會議是活動的一種-企業與商業會議是一成長的行業，像一些大型的會議，逐漸成為一個國際的活動。

會議在企業中創造了許多寶貴機會，像是企業之間的營銷或是公司產品對特定客戶的推廣等。

各種活動都有特殊的影響方式並提供特定的訊息。

會議也可以是一個公司股東的簡單聚會，公司運用這樣的活動來了解經營狀況、進展與新的政策等，以及對未來利潤的預測。

換句話說，會議就像商業臂膀，不可或缺。

當您攻讀活動管理時，您未來的就業市場是非常廣大的。

Q. What about other kinds of event?

Let’s consider a very different example – this time a major event for sport and culture. Earlier we mentioned the Olympic Games.

The Olympics show Event Management at its most complex – a challenge of planning, coordination and delivery that is truly gargantuan in scope. And this example lets us see how graduates trained in Event Management are multi-skilled, highly in demand – and typically very well paid!

其他類型的活動

讓我們討論一個非常不同的例子-前面我們談到的奧林匹克運動會是一體域和文化的大事。

奧運這個活動中-規劃、協調是最複雜且龐大的挑戰。
以此為例讓我們看看學習活動管理的畢業生有何不同的技能及羨煞人的薪水待遇。

Q. What makes an event like the Olympics a success?

In our Olympic example, one way the results will be measured is in public perception. A well-run Olympics that’s smoothly choreographed and coordinated from start to finish will be remembered by the public.

Australia held their Olympic Games over a decade ago – but the Sydney Olympics is still remembered around the world for setting new standards of planning and management. It was like a masterclass in successful Event Management.

For London 2012, Aussie experts were given key positions as Olympic planners and managers, helping create another vastly successful festival of sport and culture.

是甚麼能讓奧運大會如此成功

以奧運為例，好與壞來自於大眾的感覺，
觀眾將對一個順利與協調的活動有良好且深刻的印象。

澳洲在2000年承辦奧運，
雪梨奧運的成功至今仍是世界各地對活動的規劃與管理學習的目標。

對於2012年的倫敦奧運，
由澳洲規劃雪梨奧運的專家與管理者協助，
創造另一個成功盛大的體育與文化節日。

Q. How about commercial events: how does success translate to commercial contexts?

The similarities are pretty clear – as is the extended appeal of events in areas such as marketing…

In the business world, event planning needs to successfully understand the unique marketing opportunities that events present, and then to exploit them effectively.

So, if success with the Olympics generates confidence in the country, success with a commercial event can generate confidence in a brand.

One bit of the Olympics that everybody remembers is the opening ceremony, and for London 2012 nearly a billion people watched worldwide. The opening lasted 4 hours but took 2 years of planning and design. This introduction to the event shines a carefully created spotlight on the host nation, helping promote its most positive, marketable qualities. It ideally creates a lasting image in the minds of potential consumers and captains of industry the world over.

Commercial events like trade shows offer the same kind of opportunities – and they carry the same pressures to get it right.

An Olympics beset by mismanagement is a public relations disaster, affecting perceptions about the host nation and how its culture engenders and supports good planning and organisational skill. In a corporate event, problems would reflect on the host company’s operational and business culture, as well as the quality of its products.

After all, Apple couldn’t present their new iPhone using an event full of technical glitches. It would reflect terribly on the stability of their new product!

商業活動如何成功轉換到商業環境中

其實相似性相當大，這是活動營銷領域擴展的吸引力

在商業的世界中，成功的活動策劃往往可有效利用其獨特的營銷機會。

所以，若一場成功的奧運增長了主辦國家的信心，那麼一個成功的商業活動就可以產生對品牌的信心。

一場奧運中大眾印象最深的莫過於開幕典禮，2012年倫敦奧運全球有將近十億人同時觀看，
開幕典禮整整持續4小時，但卻花了2年的時間規劃與設計。這次活動所有的聚光燈都在主辦國家上，
理想的情況之下在世界各地消費者與企業領袖中留下創新且深刻的印象。

貿易展覽的商業活動也提供了同樣機會-同樣也有不能出差錯的壓力。

若是奧運活動管理不善，對主辦國會是一場公共關係的災難，影響其他國家對主辦國本身文化的看法。
在企業的活動當中，將會反映公司的經營、文化、產品與品質問題。

好比Apple不可能舉辦新的手機故障發表活動的道理是一樣的。

Q. Where will I find academic training in Event Management?

Events Management can fall under the umbrella of Hospitality, Business, Management or Humanities – typically depending on the way in which the course has been conceived and will be delivered. Therefore, a variety of faculties in Australia offer programs which provide the necessary knowledge and skills to succeed in the industry. Courses are offered at undergraduate, graduate diploma, and postgraduate levels.

我可以在哪裡學習活動管理

活動管理可以在餐旅管理、商業、管理與人文領域學習-通常取決於該課程的設計與方式。
因此澳洲學校成功地在各行業學習中提供各種計劃、知識與技能。課程安排像是學士、研究生文憑、博士等。

(以上圖片皆來自於http://www.bluemountains.edu.au/)

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