HONOURS SUBJECT AREA
Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. The program in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. A Marketing major will give you knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building presentation skills, initiative and business planning skills are important elements of the program.
Our courses that offer this honours subject area
- Bachelor of Commerce (Liberal Studies) (Honours) 商業學士學位(Liberal Studies)(Honours)
- Bachelor of Commerce (Honours) 商業學士學位(Honours)
The honours year
The Marketing Honours year is a specialist training program including coursework that it is designed to provide graduates with a high level of specialist knowledge in the analytical and research skills required to solve problems in marketing practice and/or to prepare students for further studies in marketing (e.g. PhD). The honours year allows students to develop a wide range of additional skills that are highly prized by employers in industry and government. Honours graduates are recognised as possessing levels of knowledge and skill well beyond those obtained by pass degree graduates.
行銷在 honours year 是一個特別的訓練課程，讓學生擁有高階的分析及研究技巧，可以順利往更高學程如(博士學位)進修。Honours year也提供學生業界及政府機關給予極高評價的額外技能。
Workload and assessment 作業及評量標準
The Marketing honours program involves a combination of coursework (4 units of study), research inquiry and support from your supervisor(s) for your presentation and authorship of a comprehensive thesis. The thesis is expected to present a research problem justified by an extensive review of the literature (theoretical and any industry data that may be applicable). From this you are expected to generate and test hypotheses pertaining to the topic you are investigating. You are required to present your research findings and make informed comment about your findings and their implications for theoretical knowledge, marketing management and other potential areas such as public policy. Students are encouraged to propose their own thesis topic, although guidance will be provided from the Honours Co-ordinator and potential supervisors. In addition, there may be opportunities to work with members of faculty on parts of their research program.
MARKETING POSTGRADUATE SPECIALISATION 行銷 研究生課程
Marketing is the function that links a firm to its consumers. A Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The Marketing specialisation develops on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products. The International and Global Marketing unit examines both the opportunities and dangers presented by an increasingly globalised market economy.
Our courses that offer this postgraduate specialisation
- Master of Commerce 商業碩士
- Master of International Business and Master of Commerce 國際貿易/ 商業碩士
- Master of Commerce and Master of Logistics Management 商業/ 物流管理碩士
language requirements 英語能力門檻
IELTS: A minimum result of 7.0 overall and a minimum result of 6.0 in each band or TOEFL: A minimum result of 600 overall including a minimum result of 4.5 in writing or IBT: A minimum result of 100 overall including a minimum result of 22 in Reading, Listening and Speaking and 23 in Writing
托福線上: 總分不低於100 且閱讀、聽力、口說達22，寫作達23
International Tuition Fee 學費標準
Undergraduate indicative tuition fee commencing from 1 January 2012 is $30,240.00 per 1.0 EFTSL.
Postgraduate indicative tuition fee commencing from 1 January 2012 is $33,120.00 per 1.0 EFTSL
2012年一月本科系學費參考: $30,240.00/ 全日制課程