雪梨大學 University of Sydney

 

MARKETING 行銷

HONOURS SUBJECT AREA

Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. The program in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. A Marketing major will give you knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building presentation skills, initiative and business planning skills are important elements of the program.

行銷是現代社會公立及私營團體普遍需要的重要專業。本行銷課程強調理論分析和行銷手法的實際應用。主修行銷將讓你了解消費者行為的基礎知識,同時加強社會學各流派的決策、理論綜合等技能。本科系的重要元素包括增加提案技巧、直覺訓練及業務計畫。

 

Our courses that offer this honours subject area

以本科系為主修的課程

The honours year

The Marketing Honours year is a specialist training program including coursework that it is designed to provide graduates with a high level of specialist knowledge in the analytical and research skills required to solve problems in marketing practice and/or to prepare students for further studies in marketing (e.g. PhD). The honours year allows students to develop a wide range of additional skills that are highly prized by employers in industry and government. Honours graduates are recognised as possessing levels of knowledge and skill well beyond those obtained by pass degree graduates.

行銷在 honours year 是一個特別的訓練課程,讓學生擁有高階的分析及研究技巧,可以順利往更高學程如(博士學位)進修。Honours year也提供學生業界及政府機關給予極高評價的額外技能。

 

Workload and assessment 作業及評量標準

The Marketing honours program involves a combination of coursework (4 units of study), research inquiry and support from your supervisor(s) for your presentation and authorship of a comprehensive thesis. The thesis is expected to present a research problem justified by an extensive review of the literature (theoretical and any industry data that may be applicable). From this you are expected to generate and test hypotheses pertaining to the topic you are investigating. You are required to present your research findings and make informed comment about your findings and their implications for theoretical knowledge, marketing management and other potential areas such as public policy. Students are encouraged to propose their own thesis topic, although guidance will be provided from the Honours Co-ordinator and potential supervisors. In addition, there may be opportunities to work with members of faculty on parts of their research program.

本課程包含四個單元的學術課程,並由師資單位協助研究調查、審核報告與論文。此論文的目的在於運用理論和實際數據解決一個研究問題,你將可藉此測試你研究主題中的理論。呈現研究成果的同時,你必須提出理論在市場經營或公關政策等領域的實際運用方式。我們鼓勵學生在老師監督下自己設定論文題目。另外,學生也有機會與學校師資一同進行研究計畫。

 

MARKETING    POSTGRADUATE SPECIALISATION 行銷  研究生課程

Marketing is the function that links a firm to its consumers. A Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The Marketing specialisation develops on basic marketing principles to give students the leading edge in marketing strategy and planning, including market research, communications, consumer behaviour and the development and marketing of new products. The International and Global Marketing unit examines both the opportunities and dangers presented by an increasingly globalised market economy.

行銷是企業與顧客之間的連結。行銷專業課程提供實際調查的機會,並從各方面研究商業理論。本課程讓學生從基礎市場原則出發進而認識市場經營的尖端理論,學習內容涵蓋計畫、市場調查、傳播、消費者行為及新產品研發。國際和全球市場研究課程也將檢視全球化市場經濟的機會與危機。

 

Our courses that offer this postgraduate specialisation

提供此專業課程的學位

 

language requirements 英語能力門檻

IELTS: A minimum result of 7.0 overall and a minimum result of 6.0 in each band or TOEFL: A minimum result of 600 overall including a minimum result of 4.5 in writing or IBT: A minimum result of 100 overall including a minimum result of 22 in Reading, Listening and Speaking and 23 in Writing

 

雅思: 總分不低於7.0且各科皆不低於6.0

托福: 總分不低於600且寫作不低於4.5

托福線上: 總分不低於100 且閱讀、聽力、口說達22,寫作達23

 

International Tuition Fee 學費標準

Undergraduate indicative tuition fee commencing from 1 January 2012 is $30,240.00 per 1.0 EFTSL.

Postgraduate indicative tuition fee commencing from 1 January 2012 is $33,120.00 per 1.0 EFTSL

 

2012年一月本科系學費參考: $30,240.00/ 全日制課程

碩士課程學費參考: $33,120.00/全日制課程

 

 

(source: http://sydney.edu.au/courses/Bachelor-of-Commerce-Honours/marketing-honours)