Introduction 科系簡介

A background in marketing provides you with the understanding and skills needed to align

customer needs to an organisation’s output of goods, services or information. A strong understanding of marketing principles is essential for any marketing position, as customer sales ultimately determine the success of an organisation. You will consider how a customer-centric focus ensures the demand for an organisation’s output continues to grow in a globally competitive environment. The Marketing major includes study in areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. This major is taught through a combination of lectures, tutorials, workshops, and other in-class activities. Undertaking a Marketing major at UWA involves studying with one of the best group of marketing academics in the country, with expertise in such areas as services marketing, not-for-profit and social marketing, marketing communication and marketing innovation. This comprehensiveness means you will be studying with academics at the forefront of the marketing area. When this is combined with the Business School’s excellent relationships with industry, the result is a great combination of theory, practice and future prospects for students looking for a career in marketing.

行銷背景讓你擁有足夠的專業知識，將產品與服務調整到與顧客需求一致。

在行銷專業領域中，業績決定團隊的成功與否，所以透徹理解行銷基本原則是必要的。你將會學習如何以顧客為中心，確產品量在現今全球化競爭中能持續成長。主修行銷的研究範圍包括消費者行為、宣傳、廣告、市場調查、行銷流通及策略管理。本科系的課程包括一般講課，一對一教學，研習營及其他課堂活動。在UWA主修行銷意味著在澳洲最好的行銷學院學習，接觸服務行銷、公益團體、社會行銷、行銷傳播、行銷革新等各方領域的專家。你將會在行銷領域的最前端學習，同時擁有商學院與業界的人脈關係。這代表著理論與實務的結合，提供渴望以行銷為職的學生一個美好前景。