澳洲國立大學 Australian National University
Marketing at ANU 在ANU學行銷
What is marketing? 什麼是行銷?
Marketing is a dynamic field of business study with practical real world applications and a strong research tradition of developing new ideas into ways and means of improving business relationships with customers. As a living discipline, marketing is about creating products, communicating ideas and delivering on promises between organisations and the marketplace in the commercial, non-profit, social, political and government marketing arenas.
行銷是一門充滿挑戰的商業學科，結合了實務運用及顧客經營方式研究。行銷包含了產品研發、意見整合、協調各領域之間的合作關係。
Marketing is an interdisciplinary subject, combining aspects of economics/commerce, psychology/sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
行銷是個多元的科系，結合經濟、商業學和心理、社會學，也涵蓋數據分析、市場行為分析及業務手法發展。
Marketing professionals work closely with other specialists to create customer satisfaction and, through necessary research, identifies customer needs, determines target markets and designs appropriate products, services and/or programs to achieve organizational objectives.
專業行銷人員與其他領域的專家密切合作，追求最高的顧客滿意度，並且經由研究及分辨顧客需求判斷目標市場，設計出完美產品、達到團隊目標。
Programs at ANU in marketing ANU 的行銷學位
Marketing can be taken as a major at ANU within the Bachelor of Commerce.
Students interested in postgraduate programs in or with Marketing as a field of study have a range of options within the ANU College of Business and Economics.
Find further information on pursuing research through an MPhil or PhD.
在ANU 可主修行銷，取得商業學士學位(Bachelor of Commerce)。
對行銷相關研究生課程有興趣者可參考ANU 商業學院提供的多元選擇。
ANU 也提供行銷相關的碩士課程
Accreditation 審核標準
Professional accreditation is not required for practising in the profession.
修習此學科不需專業認證
Careers 職涯發展
There are a wide range of career options available for graduates from a marketing field. These includes, but are not limited to, Marketing coordinator, Advertising executive, E-commerce marketing manager, Public relations, Marketing researcher, Sales manager, Business development manager, and Marketing communications specialist
行銷科系畢業生有很廣泛的職業選擇，包括銷售協調員、廣告總監、電子商業行銷經理、行政公關、市場研究學家、業務經理及行銷傳播專家。
English language requirements (international students) 英語門檻
Applicants who are citizens of Australia, Canada, Fiji, Ireland, Kenya, New Zealand, Papua New Guinea, Singapore, Solomon Islands, South Africa, the United Kingdom, the United States of America, Samoa or Zambia can demonstrate English language capability by evidence of completion of their bachelor degree where the medium of instruction was
English at a recognised, local university in their home country.
來自澳洲、加拿大、斐濟、肯亞、紐西蘭、新幾內亞、新加坡、所羅門群島、南美國家、英國、美國、薩摩亞或辛巴威的學生可藉由以英語授課的學士學位證明英語能力。
Applicants from all other countries and Australian permanent residents will usually be required to supply evidence of English language capability which meets the ANU requirements. The ANU English language requirements are:
- IELTS 6.5, with no band below 6.0
- TOEFL 570 (230 CBT), with TWE 4.5, or IBT 90, with no band below 20.
Applicants who do not meet the required English criteria may be eligible to apply for the ANU Access Englishprogram or the ANU Access Preparation English program offered by ANU College. For information visit the ANU College.
Prospective students will also need to comply with the Australian Government’s English Proficiency requirements for a student visa.
其他國家的學生或澳洲永久居留者需要提供符合ANU 標準的英語能力證明，其標準如下:
l 雅思 6.5, 且各項目皆不低於 6.0
l 托福 570 ( 230 CBT), 且 TWE 4.5 或 IBT 90, 且各項目皆不低於 2.0
英語能力未達標準者可申請 ANU College的英語輔助課程 (ANU Access English, ANU Access Preparation English )。
每個學生皆須達到澳洲政府公定的學生簽證英語門檻。
Fees 費用
2012 Indicative Annual Fee 2012年度學費參考
Bachelor of Commerce : $27312
(source: http://cbe.anu.edu.au/cbe/future-students/undergraduate-study/b-commerce/)
