Why study Marketing? 為何要讀行銷?
The endeavour of marketing is to direct an organisation’s activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. You will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers.
Graduates work in marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; and market research.
View the course list for courses that can be studied as part of the Marketing major.
可參考 course list
Employment opportunities 職業選擇
Graduates may work in the following areas:
- business consultancy
- small business start-up and development
- organisational development in large organisations
- general management positions.
Entry requirements for International students 入學門檻
Queensland Year 12 (or equivalent) English, Mathematics A or any combination of Mathematics A, B or C. View the equivalent qualifications for International students.
English proficiency 英語門檻
IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6.
Fees for International students 國際學生學費
Indicative annual fee: AUD$ 29600
Indicative annual fees are calculated on the basis of two full-time semesters only. Actual annual fees may vary in accordance with your choices of majors and electives and whether you study in Summer Semester. Tuition fees are indexed each year. The indexation rate is fixed 18 months in advance of a particular academic year thereby allowing you to plan your finances ahead of time. The University’s intent is that fee rate increases will be kept to a minimum and that indexation rates will remain stable wherever possible. Since 2007 the indexation rate has remained at or less than 4%.
To calculate the fees for any program, you will first need to choose the courses you wish to complete. To see all courses available please refer to the course list.
年度學費參考: AUD$ 29600