昆士蘭大學 University of Queensland

 

Why study Marketing? 為何要讀行銷?View of CBD from Hamilton Reach

The endeavour of marketing is to direct an organisation’s activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. You will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers.

Graduates work in marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; and market research.

行銷的意圖在於藉由鼓勵針對產品及服務的意見整合,引領團隊運作,朝能夠滿足顧客及團隊雙方的最佳情況邁進。你將會理解市場行銷專業的關鍵概念,同時獲得開啟行銷職業生涯的必要技能。

此科系畢業生可進入中、大型企業工作,負責業務、零售、行銷顧問及市場研究等等。

 

Courses 課程資料

View the course list for courses that can be studied as part of the Marketing major.

 

可參考  course list

 

Employment opportunities 職業選擇

Graduates may work in the following areas:

  • business consultancy
  • small business start-up and development
  • organisational development in large organisations
  • general management positions.

 

此科系畢業生有以下選擇:

l   業務顧問

l   小型企業起步及後續發展

l   大型組織發展計畫

l   普遍經理職位

 

Entry requirements for International students 入學門檻

Prerequisites

Queensland Year 12 (or equivalent) English, Mathematics A or any combination of Mathematics A, B or C. View the equivalent qualifications for International students.

昆士蘭12年級 英語A等、數學A/B/C等

 

English proficiency 英語門檻

IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6.

雅思 總分6.5,閱讀6,寫作6,口說6,聽力6

 

Fees for International students 國際學生學費

Aerial of Gabba and CityIndicative annual fee: AUD$ 29600

Indicative annual fees are calculated on the basis of two full-time semesters only. Actual annual fees may vary in accordance with your choices of majors and electives and whether you study in Summer Semester. Tuition fees are indexed each year. The indexation rate is fixed 18 months in advance of a particular academic year thereby allowing you to plan your finances ahead of time. The University’s intent is that fee rate increases will be kept to a minimum and that indexation rates will remain stable wherever possible. Since 2007 the indexation rate has remained at or less than 4%.

To calculate the fees for any program, you will first need to choose the courses you wish to complete. To see all courses available please refer to the course list.

 

 

年度學費參考: AUD$ 29600

 

此學費參考屬兩學期全天課程。實際學費可能依你選修的課程或者是否參與夏季學期變化。

學費標準將在每個學年開始的十八個月前訂定,你將可依此做財務上的計畫。本學校期望能將學費的漲幅控制在最低,自2007年來學費成長的幅度未高於4%。

 

如要完整計算學程費用請參考個別課程的費用清單。

 

(source: http://www.uq.edu.au/study/plan.html?acad_plan=MARKEX2059)